Seniors are the largest growing segment of the US population with numbers growing year on year. As yoga continues to gain popularity one yoga studio has embraced these changes to cater for a very specific demographic – the over 40 age group.
Yoga studios are aplenty in the US. Plenty of choice, styles, facilities and instructors. Some studios specialize based on class style, such as hot yoga or vinyasa yoga, or on a specific school of yoga study such as Iyengar or Bikram. This particular yoga studio specializes in yoga for the over 40’s age group.
Founded by David Webster in the Summer of 2013, Better Living Yoga in Aliso Viejo, California opened its studio doors in March 2014.
David recognized that ‘Yoga for seniors is a demographic that is not being served and it is the largest growing market’. We are all living much longer and by 2030 older adults will account for roughly 20% of the U.S. population.
This particular studio is catering for a very specific demographic – the over 40’s.
As we age we can anticipate a whole range of conditions and ailments coming our way. Diabetes, high blood pressure, arthritis, osteoporosis, heart disease, depression and cancer to name but a few. Research carried out by the Center for Disease Control (CDC) discovered that two out of every three older Americans have multiple chronic conditions
Not appealing, I know, however we can adapt and, in some cases, limit the effect and impact of these age related conditions using the tools we learn when practicing yoga and meditation.
‘Yoga for seniors is a demographic that is not being served and it is the largest growing market’
The primary focus for Better Living Yoga is to cater for an older community with a ‘non-competitive approach and attention to alignment & safety to help reverse and prevent chronic conditions’. Although the target demographic is the over 40’s, all levels and ages are welcome and it’s a perfect studio to attend for students working with injuries or recovering from medical procedures and surgery.
Their schedule boasts an impressive line up of experienced yoga instructors and yoga therapists of varying yoga lineages all with extensive teaching experience.
Enjoy a healthier transition into older age by making a regular yoga practice part of your routine.